Hello All,
Here is the all SEO factors which are influence the rankings in 2020
You get all 200+ ranking factors here. i give all information in detail of every ranking factor.
LETS START WITH SEO
- DOMAIN AGE :- The domain age impact on your ranking factor. how long your domain is register. if your domain is register for long period then google give first preference to your site.
- KEYWORDS IN THE DOMAIN :- if you want to focus on a particular keyword or product then you should use the particular keyword in your domain as it first word or last in domain.
- FIRST KEYWORDS IN DOMAIN :- if you use the first word of a domain as keyword then according to many seo advisers your domain perform well relating to other domains.
- DOMAIN REGISTRATION LENGTH :- the google advice domain registration should be shorter and easy to pronounce which can impact on your ranking in google.
- KEYWORDS IN SUBDOMAIN :- if it is a domain or subdomain the keywords have the same value. if you use keywords in domain or subdomain it definitely impact on ranking.
- DOMAIN HISTORY :- When you buy a domain or linking any url in your domain then it is necessary to check domain history. if you buy any domain and it is penalised by the google according to history of domain then it is your responsibility to check and buy then domain. if you buy a penalised domain then you have to bear the loss of penalty from google. if you link any url in your domain then also you have to enquire about the link to get save from the penalty of google.
- EMD :- The EMD stands for exact match domain which means you have got the exact keywords in your domain. there are many apps and websites which provide the EMD for you by charging some of fund.
- PUBLIC VS PRIVATE :- The public vs private means public which shows the name address and contact detail in domain or in WHO.IS is known as public domain. The domain which hide or never gives the detain in domain and in WHO.IS is known as private domain.
- PENALISED WHO IS :- if google identify a particular person as spammer then he get penalised in every domain which he hosted or hosting by same who.is.
- TLD :- The TLD stands for top level domains. the top level domain is to target the keywords or business globally. if you want to target globally then it is mandatory to take a top level domain. the top level domains are .com, .edu, .co, and .org
- TITLE TAGS :- title tags are an important factor of ranking. The user choose or attract from a title tags and description tags then use best keywords in title tags.
- TITLE TAG STARTS WITH KEYWORDS :- if you target keywords in your title tags then its have an edge to get in a first page of google and in other applications.
- DESCRIPTION TAG :- description tags are also an important factor of ranking. the google give results of searching by taking keywords of description tags.
- KEYWORDS IN H1 :- if you target keywords in h1 tags then it is a ranking factor of google. the google also gives search result according h1 tags.
- TF-IDF :- The TF-IDF stands for term frequency-inverse document frequency. the many admins were calculate there frequency words by using tf-idf frequency.
- CONTENT LENGTH :- if the content length is in depth and used many words to explain in depth is also a ranking factor.
- TABLE OF CONTENT :- The table of content is a content where we submit or gives the topic of content to google. The google understand the topic of the content only when you submit the table of content. when you are ready to write the content before that you have to submit the table of content to google.
- DENSITY OF KEYWORDS :- The keyword density is measure by google for understand the total number of keywords used in the topic of content and also for measuring the number of times keywords are used. there is a google algorithm for density of keywords use in topic of content. The using many times of keywords in content may decrease your level.
- LSI :- The LSI stands for latent of semantic indexing. The google launched LSI for the better understanding of user needs. when you type something in search engine then you get some words after that in bold words is known as LSI keyword. The LSI keywords is an important ranking factor of google.
- LSI IN TITLE AND DESCRIPTION TAGS :- when you use the LSI keywords in title and description tags may have chance to be in top of the page according to google and other professionals.
- PAGE COVERS IN DEPTH :- when you covers the topic in depth not only for ranking in the top but also for understanding the topic. if you take a depth of topic not only keywords but also UN-highlighted keywords may take you to the top level.
- PAGE LOADING SPEED :- The page loading speed may have an edge of ranking in top. if your site take less than five seconds to load a page then your page is under google algorithms. there are many tools and manual work for decreasing loading speed.
- PAGE LOADING SPEED IN CHROME :- The chrome use the data of users to know the page speed. The many other search engines also use the data of page speed insights for the increase of website level.
- AMP :- The AMP stands for accelerated mobile pages. there is an option in any blogger to make the page as a AMP for easy to use in mobile for the users.
- ENTITY MATCH :- first understand the meaning of entity is different,or unique. when you write the content or keywords it should be entity then only it have an edge to rank. every person have there own reading writing and explaining skills which impact on users. every user choose an unique content to understand briefly.
- GOOGLE ALGORITHMS :- The google launches many algorithms according to the desire of the users. usually google launch algorithm every year or when it is desire. there are some of the algorithms as bellow for better of the users.
- PANDA ALGORITHM :- The panda algorithm was launch in 24,February 2011. The google lunched panda algorithm to check the relevancy of content in domain. when you use duplicate content in your domain the panda algorithm were penalise your domain to check the duplicate content use a tool plagiarism checker. The panda also works on web design, keyword staffing, thin content of your website.
- PENGUIN ALGORITHM :- The panda algorithm was launch in 24,April 2012. There are two important factor of penguin algorithm, link scheme and keywords staffing. The many bloggers were want to rank there page without any relevancy of content. The many bloggers were provide more back-links in there page without knowing there DA and PA for ranking which hurt there website for a long period. The keyword staffing is an important factor of google always use manual keywords staffing for ranking in long period in google other than robots keywords staffing.
- HUMMINGBIRD :- The hummingbird algorithm was launch in 22,August 2013. The hummingbird algorithm was an important factor of ranking factor. the hummingbird work in real time of the user. The hummingbird want to understand what exact user are searching. it gives LSI keywords in bold words after the search to understand. The voice search also a factor of hummingbird. it also gives ranking not only crawling the LSI keywords but also using the content.
- PIGEON :- The pigeon algorithm was launch in 24,July 2014. The pigeon algorithm decides ranking of local search for example if you have search services than you get nearest services centres at the top. The pigeon algorithm decides ranking according to location,distance,rating, and reviews of the business.
- MOBILE :- The mobile algorithm was launch in 21,April 2015. the google has launched mobile algorithm for better use of mobile pages. The mobile algorithm also works on mobile page speed, and accelerated mobile pages etc. The google highly recommend mobile pages for the website.
- RANK BRAIN :- The rank-brain algorithm was launch in 26,October 2015. There are two important factors of rank-brain, click through rate and dwell time. when your title tag or description tag is attract to the users then many of users approach your website and rank-brain improve your ranking. The another factor is dwell time when the user approach you through CTR and quit but if you provide good content than user spend more time on the page is known as dwell time of rank-brain.
- POSSUM :- The possum algorithm was launch in 01,September 2016. if you search any keywords in search engine than it gives all results of local search before possum launch. the possum gives show more result after the local search were you can see the map wise result.
- FRED :- The Fred algorithm was launch in 08,March 2017. The Fred usually work on the LSI keywords which are relevant to topic of content. sometimes the title tags and LSI keywords were different to the topic of content then fred penalised the domain. There are many ads in the page and less content. The ads are not relevant to the content.
- DUPLICATE CONTENT :- using duplicate content may hurt your site and get penalty through panda algorithm. There are many chances were google could'not crawl your site for permanently.
- REL=CANONICAL :- The rel=canonical tag is used when many duplicate pages are generated automatically of same content than google penalise your website. there are five ways of finding duplicate pages example https, http, www,etc. if you never find duplicate pages then your url get penalised from google.
- IMAGE OPTIMISATION :- The image optimisation is an important factor of ranking. when you upload any image on website it is necessary to give file name, alt text, title, description and caption. The little size of image may have an edge to load page speed.
- CONTENT RECENCY :- Content relevancy of url may have an edge to rank on the top. many url have diverse content or ads on the page according to title tag and description tags.
- CONTENT UPDATES :- it is very important to update your site constantly for ranking on the top. the google also rank your site by crawling of updates on your website.
- KEYWORDS IN UPPER SITE :- The keywords appear in first hundred words may have an opportunity to rank in top of page.
- KEYWORDS IN H1 H2 & H3 TAGS :- keywords appears in H1, H2 and H3 tags may have an chances to increase your level.
- OUTBOUND LINKS QUALITY :- The outbound links may increase your trust score in google. The quality of links are more important to increase your level.
- OUTBOUND LINKS THEME :- if your content and links are in same content then google understand the topic of your website. The users may also use the links in site which are helpful for them.
- GRAMMAR & SPELLING :- The grammar is an important factor of content according to study using an intermediary grammar have an 75% users easily understand the topic.
- MOBILE FRIENDLY UPDATES :- The google officially said that any site which is mobile friendly update is have an edge to improve the level very quickly.
- MOBILE USABILITY :- which site have more mobile usability have more chances to increase the level.
- MOBILE OPTIMISATION :- The many users approach the site with mobile and google wants every site should be mobile optimised. There is an option to select the mobile optimised in any blogger for the sake of mobile users. The mobile optimisation is an important factor of ranking.
- HIDDEN CONTENT :- The any hidden content on mobile or desktop may not be indexed. if google identify any hidden content then it penalised your site.
- SUPPLEMENTARY CONTENT :- using supplementary content in your site may have an edge to increase your site level. The supplementary contents are documents, pdf files, calculators, graphs, converters etc.
- CONTENT HIDDEN BEHIND TABS :- The content hidden behind tabs are not be indexed according to google.
- TOTAL OUTBOUND LINKS :- using many outbound links without DA and PA can decrease your site ranking. use limited outbound links which does not disturb your user.
- MULTIMEDIA :- using multimedia like images, videos, charts, etc in your site may increase your site level. The user also understand the topic very easily by using multimedia.
- MORE OF LINKS IN A PAGE :- The more internal links in a page increase your page value but the same time if it is not relevant to page it hurt your site.
- QUALITY OF LINKS :- Choosing quality of internal in a page have an edge to increase you value.
- BROKEN LINKS :- The many broken links in a domain may decrease your site level.
- READING LEVEL :- according to professionals using intermediate level of reading may have an 60% edge to increase your level.
- MORE AFFILIATE LINKS :- Having more affiliate links in your page may also decrease your page value.
- HTML ERRORS :- The more html errors may also hurt your site. There are many tools to check html errors one of them is w3c validation.
- DOMAIN AUTHORITY :- The domain authority is calculated as studying all pages ranking and pages authority of a domain.
- PAGE AUTHORITY :- If any domain authority page link your page as internal link than your page definitely rank higher than domain ranking.
- DOMAIN LENGTH :- according to professionals url length should be short were the users can remember it fast. The shorter url can sound good to the users.
- DOMAIN PATH :- The pages are in same sitemaps and same architecture as home page may have an edge to rank your domain.
- URL STRING :- The url string is an important factor of ranking. The url should be in a string manner have a chance to increase the level.
- REFERENCES & SOURCES :- providing references and sources in the page may increase your quality of content. The users get their answers by viewing the references in the page.
- BULLETS & NUMBERED LISTS :- The google prefer using bullets or numbering may be user friendly website. The user can understand the topic one by one very easily.
- SITEMAPS :- using sitemaps of html,and xml may have an first priority in goole.
- PAGE AGE :- The page age is impact on ranking. how old is your domain the google gives first preference to old age domains.
- PAGE LAYOUT :- The page layout was a important factor of user friendly website.
- PARKED DOMAINS :- There are many sites were you can park your domain. basically parking a domain means were you can sell your domain.
- USEFUL CONTENT :- The useful content only impact on users.
- CONTACT US PAGE :- The google prefer to create contact us page for the use of users and clients. The information also provide in who.is were clients easily reach the admin.
- SITE ARCHITECTURE :- The site architecture is factor of user friendly website. The google also crawl content in architectural sites very easily.
- SITE UPDATES :- The update of a single character may act as a freshness of content.
- PRESENCE OF SITEMAPS :- The google crawl a sites according to sitemaps present in site. provide two types of sitemaps to google which impact on ranking.
- SERVER LOCATION :- using nearer server to your location is impact on ranking.
- SSL CERTIFICATE :- The SSL stands for secure socket layer. The SSL certificate is important for https secutiry. There is some charges for SSL after obtaining a certificate have to install it on wesite and server of domain.
- TERMS AND SERVICES & PRIVACY PAGES :- The privacy pages capture all the information relating to name, gender, date of birth, transaction details, etc. The privacy policy can create any one either business firm or government department according to their desire.
- DUPLICATE META INFORMATION :- The duplicate meta information can decrease your site level. use the unique meta keywords in description to rank in google.
- BREADCRUMB NAVIGATION :- Basically breadcrumb are the folders which we create in our website for user friendly site. The user can leave all the sub pages directly and approach the home page of website.
- YouTube :- The YouTube was a great platform to market your business globally. The consumers get attracted to your business when they watch a video on YouTube.
- SITE USABILITY :- The google gives ranking to your site by analysing the site usability such as breadcrumb navigation affiliated sites etc.
- GOOGLE ANALYTICS & GOOGLE SEARCH CONSOLE :- The use of these google analytics tools data can analyse your site very easily. you also know the users requirements and modifications of the site here.
- USERS REVIEWS :- The users reviews or comments on the site may also increase your site reputation.
- BACK-LINK AGE :- Linking aged domains in your site may improve your site level.
- LINKING ROOT DOMAINS :- Study the link before you link to your domain if it is specify in particulars then it improves your ranking.
- SEPARATE C-CLASS IP ADDRESS :- Linking from separate domains can improve your site ranking.
- BACK-LINK ANCHOR TEXT :- The many users get attract from back link anchor text where they can approach more information about the particular search.
- ALT TAGS FOR IMAGE LINKS :- The alt tags is the name of the images on the website.
- LINKS FROM EDU OR GOV DOMAINS :- Links from edu and gov in site can improve your value of website.
- AUTHORITY OF LINKING PAGES :- Linking a authority pages to your domain may have an edge to improve your site level.
- AUTHORITY OF LINKING DOMAINS :- Referring a authority domain in your site may have an edge to improve your site level.
- BAD NEIGHBOURHOOD :- Links from bad neighbourhood can decrease your site level. bad neighbourhood are the bad site which decrease your site level.
- GUEST POST :- If you found any domain with high traffic and subscribers where you tie up with the admin and write a post from that post your traffic is increasing is known as guest post.
- EXPECTED WEBSITES :- If any expected domain link your as a outbound is finest ranking factor. If any competitors of your page or domain may link your site as reference then definitely your site rank in top position.
- LINKS FROM ADS :- The links from ads also a ranking factor.
- HOME PAGE AUTHORITY :- The every home page authority is calculated by collecting all the pages data of domain.
- NOFOLLOW LINKS :- The no follow link means the admin does not want ranking of that link is know as no follow links.
- DIVERSITY OF LINKS :- The diversity of links are the links which are not affiliated to particular content.The diversity of links may hurt your site.
- SPONSORED OR UGC TAGS :- Sponsored means paid links where particular affiliated links are provided in a domain. UGC stands for user generated content the google states that UGC content is not used for crawling or indexing. UGC may be used for ranking as a hint.
- 301 REDIRECTS TO PAGE :- There are many types of redirects. The 301 redirect is a permanent redirect. we use 301 redirect when we want shift our content in another url as well as the value and ranking of url as permanently. The 301 redirect is also allowing google to crawl and index the url.
- 302 REDIRECT :- The 302 redirect is a temporary redirect. We use 302 redirect when we want sift our content temporarily for the purpose of adding some of the content in url. The 302 redirect does not transfer the value and ranking of the url. The 302 redirect doesn't allow google to crawl the redirect site.
- INTERNAL LINKS ANCHOR TEXT :- There are many e-commerce sites which sells many staff in there site. If there is more staff in the site then admin have to create the sub folders for every particular item. write the better content of internal linking to understand of user without any doubt. The better way of internal linking is anchor text not an image linking.
- LINKS IN TITLE TAGS :- The links in title may hurt you site. If it is internal or external linking in title tag even hurt your site. The user may believe that a particular information provided in a page is insufficient as showing an internal link in the title tags.
- TLD OF REFERRING DOMAIN :- The TLD stands for top level domain. The top level domain are ( .com, .co, .uk, .cn ) etc, if you are getting inbound links from TLD is a ranking factor.
- LINKS LOCATION IN CONTENT :- There are many techniques of linking content in a page of html. learn html extremely for better alter your page with location of links.
- LINKS LOCATION ON PAGE :- The on page links location are most important factor of seo. according to professionals of seo links should be in begging or in middle of the page to attract the user.
- LINKING DOMAIN RELEVANCY :- The domain relevancy is important factor of seo. when we provide any outbound link in our domain it must related to a particular topic of user search.
- PAGE LEVEL RELEVANCY :- If it is domain or a page of related content have an edge to rank your site. If any particular page is your inbound link then it is increase your traffic and ranking position.
- POSITIVE LINKS :- If domain contain a positive links of outbound then it have an chance to increase your site level.
- NEGATIVE LINKS :- If your domain contain any negative links as outbound or inbound then it decrease your site level.
- LINKS FROM HUBPAGES :- The hub pages are pages of authority domains or already in a ranking position. If you brought any inbound link from this site extremely you get high traffic from that site and you an chances to rank in top.
- LINKED TO WIKIPEDIA SOURCES :- as similar to hub pages explained above. If any authority site like wiki or herf etc, may link your site as outbound link then it improve your trust score and authority of your site.
- BACKLINK AGE :- If any inbound or outbound link which have a great age of domain may increase you site level.
- REAL PAGES VS SPLOGS :- The google give first preference to real pages other than a fake pages. If you use links of real pages in your domain it improve your ranking.
- NATURAL LINK PROFILE :- These is the most important factor of ranking. Always use natural links instead of using high SERP or authority links in your domain. The google understand your technique of linking unnatural links so avoid linking unnatural links in your domain.
- RECIPROCAL LINKS :- The reciprocal means two sided links. many bloggers use the reciprocal links for increasing traffic in their domain. The google doesn't improve ranking of the domains which use reciprocal links.
- USERS GENERATED CONTENT LINKS :- Already i have explained about user generated content that google does not crawl or index that kind of sites. The google understand the user generated content and natural generated content as it crawl the sites from which the content is generated. If you are using links of user generated content than it decrease your site level.
- LINKS FROM 301 :- According to matt cutts the 301 links are similar to direct links. as it permanently shifted to other domain it does not impact on seo.
- SCHEMA. ORG
- TRUST RANK OF LINKING SITES
- FORUMS
- WORD COUNT OF LINKING CONTENT
- QUALITY OF LINKS CONTENT
- SITE WIDE LINKS
- RANK BRAIN
- ORGANIC CLICK THROUGH RATE FOR A KEYWORD CTR
- ORGANIC CTR FOR ALL KEYWORDS
- BOUNCE RATE
- DIRECT TRAFFIC
- REPEAT TRAFFIC
- POGO STICKING
- BLOCKED SITES
- CHROME BOOKMARKS
- TOTAL COMMENTS
- DWELL TIME
- QUERY DESERVES FRESHNESS
- QUERY DESERVES DIVERSITY
- USER BROWSING HISTORY
- USER SEARCH HISTORY
- FEATURE SNIPPETS
- GEO TARGETING
- SAFE SEARCH
- GOOGLE CIRCLES
- YMYL
- DMCA
- DOMAIN DIVERSITY
- TRASACTIONAL SEARCH
- LOCAL SEARCHES
- TOP STORIES BOXES
- BIG BRAND PREFERENCES
- SHOPPING RESULT
- IMAGE RESULTS
- EASTER EGG RESULTS
- SINGLE SITE RESULTS FOR BRAND
- PAYDAY LOAN UPDATE
- BRAND SIGNALS
- BRANDED SEARCHES
- BRAND + KEYWORD SEARCH
- SITE HAS FACEBOOK PAGE & OTHER SOCIAL MEDIA
- SITE HAS TWITTER PROFILE WITH MANY FOLLOWERS
- OFFICIAL LINK IN COMPANY PAGE
- KNOWN AUTHORSHIP
- LEGITIMACY OF SOCIAL MEDIA ACCOUNTS
- BRAND MENTION ON TOP STORIES
- UNLINKED BRAND MENTION
- LOCATIONS NEAR YOU
- PANDA PENALTY
- REDIRECTS
- POPUPS OR DISTRACTING ADS
- INTERLISTED POPUPS
- SITE OVER OPTIMISATION
- GIBBERISH CONTENT
- DOORWAY PAGES
- MORE ADS LESS CONTENT
- HIDING AFFILIATED LINKS
- FRED
- AUTO GENERATED CONTENT
- EXCESS PAGE RANK SCULPTING
- IP ADDRESS FLOGGED AS SPAM
- META TAG SPAMMING
- HACKED SITES
- UN NATURAL INFLUX OF LINKS
- PENGUIN PENALTY
- MORE LOW QUALITY LINKS
- LINKS FROM UNRELATED WEBSITES
- UNNATURAL LINKS WARMING
- LOW QUALITY DIRECTORY LINKS
- WIDGET LINKS
- LINKS FROM SAME CLASS IP ADDRESS
- POISON ANCHOR TEXT
- LINKS FROM ARTICAL & PRESS NOTES
- MANUAL ACTION
- SELLING LINKS
- GOOGLE SANDBOX
- GOOGLE DANCE
- DISAVOW TOOL
- RECONSIDERATION REQUEST
- TEMPORARY LINKS SCHEMES
